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PROGRAMATIC MARKETING

PROGRAMATIC ADS

 Programmatic advertising is a data-driven, automated approach to buying and placing digital ads. It uses technology and algorithms to make real-time decisions on which ads to show to which users and at what price. This method has gained popularity in the digital marketing landscape due to its efficiency and ability to target specific audiences.

Ready to Get Started?

Contact us today to schedule a consultation and learn more about how we can help you achieve your marketing goals. We look forward to hearing from you!

Contact Us

Demand-Side Platforms (DSPs)

Demand-Side Platforms (DSPs)

Demand-Side Platforms (DSPs)

 DSPs are software platforms that enable advertisers to purchase ad inventory across multiple ad exchanges and supply-side platforms. We offer tools for audience targeting, ad placement, bidding, and real-time campaign management. Popular DSPs include The Trade Desk, MediaMath, and Google Display & Video 360. 

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Ad Exchange Integration

Demand-Side Platforms (DSPs)

Demand-Side Platforms (DSPs)

We assist with integrating and managing relationships with various ad exchanges, helping advertisers access a wide range of ad inventory. 

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Supply-Side Platforms (SSPs)

Demand-Side Platforms (DSPs)

Supply-Side Platforms (SSPs)

 SSPs are used by publishers to manage and optimize the sale of their ad inventory. We connect publishers with multiple ad exchanges and provide tools for yield management and inventory optimization. Examples of SSPs include PubMatic, OpenX, and Rubicon Project. 

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Data Management

Audience Segmentation

Supply-Side Platforms (SSPs)

 Services for data management enable advertisers to collect, store, and analyze user data for better audience targeting and ad personalization. 

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Audience Segmentation

Audience Segmentation

Audience Segmentation

 Service providers can help businesses create custom audience segments based on user behavior, demographics, and other data points for precise targeting. 

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Creative Services

Audience Segmentation

Audience Segmentation

 Some programmatic ad need  creative services to design ad creatives that are optimized for programmatic campaigns, ensuring they are visually engaging and meet technical specifications. 

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Ad Verification and Brand Safety

Ad Verification and Brand Safety

Ad Verification and Brand Safety

 These services help ensure that ads are displayed in brand-safe environments and are not associated with inappropriate or fraudulent content. We also verify the quality and viewability of ad impressions. 

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Reporting and Analytics

Ad Verification and Brand Safety

Ad Verification and Brand Safety

 Programmatic ad services provide robust reporting and analytics tools to measure campaign performance, track key metrics, and make data-driven decisions. These insights help advertisers optimize their campaigns in real-time. 

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Consultation and Strategy

Ad Verification and Brand Safety

Retargeting and Remarketing

Consultation services to help advertisers develop effective strategies, set campaign objectives, and select the right technology stack for their goals. 

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Retargeting and Remarketing

Mobile and Video Advertising

Retargeting and Remarketing

We assist with setting up retargeting or remarketing campaigns, which involve showing ads to users who have previously interacted with a brand but did not convert. 

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Ad Tech Stack Management

Mobile and Video Advertising

Mobile and Video Advertising

 We help businesses select and manage their ad tech stack, including DSPs, DMPs, ad servers, and other tools needed for efficient campaign management. 

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Mobile and Video Advertising

Mobile and Video Advertising

Mobile and Video Advertising

We offer mobile and video advertising, as these formats have unique requirements and challenges. 

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