PROGRAMATIC MARKETING

 DSPs are software platforms that enable advertisers to purchase ad inventory across multiple ad exchanges and supply-side platforms. We offer tools for audience targeting, ad placement, bidding, and real-time campaign management. Popular DSPs include The Trade Desk, MediaMath, and Google Display & Video 360. 

We assist with integrating and managing relationships with various ad exchanges, helping advertisers access a wide range of ad inventory. 

 SSPs are used by publishers to manage and optimize the sale of their ad inventory. We connect publishers with multiple ad exchanges and provide tools for yield management and inventory optimization. Examples of SSPs include PubMatic, OpenX, and Rubicon Project. 

 Services for data management enable advertisers to collect, store, and analyze user data for better audience targeting and ad personalization. 

 Service providers can help businesses create custom audience segments based on user behavior, demographics, and other data points for precise targeting. 

 Some programmatic ad need  creative services to design ad creatives that are optimized for programmatic campaigns, ensuring they are visually engaging and meet technical specifications. 

 These services help ensure that ads are displayed in brand-safe environments and are not associated with inappropriate or fraudulent content. We also verify the quality and viewability of ad impressions. 

 Programmatic ad services provide robust reporting and analytics tools to measure campaign performance, track key metrics, and make data-driven decisions. These insights help advertisers optimize their campaigns in real-time. 

Consultation services to help advertisers develop effective strategies, set campaign objectives, and select the right technology stack for their goals. 

We assist with setting up retargeting or remarketing campaigns, which involve showing ads to users who have previously interacted with a brand but did not convert. 

 We help businesses select and manage their ad tech stack, including DSPs, DMPs, ad servers, and other tools needed for efficient campaign management. 

We offer mobile and video advertising, as these formats have unique requirements and challenges.